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May 15 2008

jabancroftlinkblog
00:05

Intel: Atom to be heart of larger, hi-res "version of iPhone"

Hype, misrepresentation and possible mistranslation? Or the real thing? Intel Germany CEO Hannes Schwaderer announces a 720x new iPhone featuring Intel's Atom chip. From ZDNet Germany, as translated by MacRumors:

"As part of an Intel event for the 40th birthday of the semiconductor company at Munich’s BMW World, Germany managing director Hannes Schwaderer confirmed today what has long been a rumor on the Internet: namely, that there is an iPhone with Intel’s new Atom chip. The device is slightly larger than the current version, Schwaderer said. That is not, however, because of the Intel chip, but because of the larger display used in the new iPhone."

Intel's been flashing its MID prototype around at conferences for a while. It's clearly modeled on the iPhone.

iphonemitatom.jpg

The most delicious thing about this is that it looks, in all seriousness, like the first major use of "iPhone" as a generic reference to a class of device. This is a long-term threat to trademarks, which may be diluted and ultimately uneforceable as a result. Adobe, for example, does not like it when people photoshop things, as opposed to editing them using Photoshop.

iPhone kommt mit größerem Display und Intel Atom [ZDnet.de via MacRumors]