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May 07 2008

jabancroftlinkblog
20:06

48,000 Kindles Per Month?...I Doubt It

Shared by Josh Bancroft
Sounds high to me, too. I wish Amazon would just come out and tell us how many Kindle's they're selling. Who cares if it's low? We know it's an "early adopter" device. It says so all over the Kindle docs and website.
The Silicon Alley Insider is speculating that Amazon is currently selling about 48,000 Kindles per month. For the record, even though I'm in the publishing industry I have no insider knowledge about the device's sales rate. That said, 48K/month sounds extremely high to me.

Why? I'm pretty sure I'm tracking all the Kindle-related blogs and message boards and I'm just not seeing any significant up-tick in postings, traffic or buzz. Despite the fact that the Kindle has been back in stock and shipping for at least a couple of weeks now I'm seeing roughly the same number of weekly posts/comments on the Kindle Forum and Kindle Korner as there were when it was out of stock. You'd think the pent-up demand for the device would have caused a surge on these forums but that doesn't appear to be the case. New Kindle-related blogs aren't exactly crawling out of the woodwork either. There was a flurry of new ones back in December and January but I couldn't tell you the last time I discovered a new one...and I tend to search for them every week!

Finally, there's my old pal, Google Trends. According to this chart, Sony's Reader is still getting more Google searches than Amazon's Kindle, but the latter has closed the gap a bit on the former, perhaps attributable to the Kindle being back in stock.