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May 16 2008

jabancroftlinkblog
05:28

Amazon Kindle a $750 Million iPod-Like Business By 2010 (AMZN) - Silicon Alley Insider

Shared by Josh Bancroft
Where do I start pointing out all of the FUD and outright lies in this article?
jabancroftlinkblog
04:53

App Engine Launcher for Mac OS X

Shared by Clint Ecker
Awesome!
By John Grabowski, Google Mac Team

As you probably know, Googlers are offered 20% of our time to work on what we're really passionate about. On the Google Mac Team, one of our passions is keeping the Mac a first-class citizen for Google products and services.

When I first saw Google App Engine, I was excited at the possibilities. It is still amazing to realize that Google will let external developers run web applications on Google infrastructure. However, integration with the client was a little basic. Simple tasks, like creating "hello world", required quite a bit of typing. We can do better, and Mac users want more.

Talking with UI Designer John Skidgel and Software Engineer Brett Slatkin, I heard some great ideas on what could be done. So I jumped in with 20% time and wrote GoogleAppEngineLauncher.app, a project manager for Google App Engine client work. On the Mac, the Google App Engine SDK will be delivered with this launcher from now on.

The Launcher isn't intended to replace a full-blown IDE or editor. However, basic tasks are now trivial. To create "hello world", you now just type a name and click twice. And deployment of a finished application to Google is a single click away. With the Launcher, you can focus on your app instead of the tools.

The Launcher is a true native Mac application. Installing the Google App Engine SDK, embedded in the Launcher, is a drag install. App Engine projects can be added to the Launcher with drag and drop. And your deployment password is saved in a Keychain (if you want).

If you are signed up for Google App Engine and develop on the Mac, try out the Launcher, and let us know what you think on either the Mac Group or the GoogleAppEngine Group. You can find the Launcher on the Google App Engine Downloads page.


jabancroftlinkblog
04:00
4744_6af6
Security Holes
True story: I had to try several times to upload this comic because my ssh key was blacklisted.
jabancroftlinkblog
03:00

AntiPhormLite confounds BT's spyware by simulating random browsing

If you're pissed off that BT and other ISPs are using software like Phorm to track your browsing habits, you could try out AntiPhormLite, an app that generates a never-ending string of spyware radar-chaff, running a second browser that continuously, plausibly browses the web, screwing up your profile and confounding the snoops. They've posted the full source for audit as well.
AntiPhormLite runs independently and silently in the background of your PC. It connects to the web and intelligently simulates natural surfing behavior across thousands of customizable topics. This creates a background noise of false information disguising and inverting your own interests. We believe our technology is indistinguishable from that of a typical user engaging the internet. To support this claim we have introduced a preview mode that works with any of your preferred browsers, and together with a detailed reporting system and a host of custom options each AntiPhormLite will appear unique.

We encourage you to use AntiPhormLite. It's free. Share it with everyone you know. If enough of us use AntiPhorm, profiling and data mining could become a profit loss industry. This beta release will continue to be developed with your input, ideas and support, so please get involved. We value your feedback. For detailed information on the software visit our software and faq pages.

Link

May 15 2008

jabancroftlinkblog
15:55

Intel spokesman: no larger Atom iPhone

Shared by Josh Bancroft
Sounds like someone got a stern talking to... ;-)

Fscklog, a German blog that covers Apple, says that Intel's "confirmation" of an Atom-based, larger iPhone is no such thing.

"Intel's press spokesman Mike Cato made clear to me that the statement made by Intel Germany's CEO Hannes Schwaderer is not to be taken as such. Rather, Intel (in this case is Mr. Schwaderer) said the iPhone has been, for a long time, an example of the entire category of Mobile Internet Devices (MIDs)"

Thanks to BBG reader Rudi for spotting the update.

Update: ZDNet.de, the source of the original claim, says that the man was using the word "iPhone" to refer to mobile internet devices in general. We guessed this yesterday, and look forward to the trademark shenanigans that result when people do this.

Nein (translation) [fscklog]


jabancroftlinkblog
15:51

Crazy rasberry ants devour Houston's electronics

Shared by Josh Bancroft
I, for one, welcome our new crazy ant overlords.
Houston is a-swarm with "crazy rasberry ants" -- an exotic species that eats fireants and electronic equipment. The "crazy" part is that they kind of wobble and weave when they walk. They have multiple, exterminator-resistant queens, and are attacking the local animal population as well.
They have ruined pumps at sewage pumping stations, fouled computers and at least one homeowner's gas meter, and caused fire alarms to malfunction. They have been spotted at NASA's Johnson Space Center and close to Hobby Airport, though they haven't caused any major problems there yet.

Exterminators say calls from frustrated homeowners and businesses are increasing because the ants — which are starting to emerge by the billions with the onset of the warm, humid season — appear to be resistant to over-the-counter ant killers.

"The population built up so high that typical ant controls simply did no good," said Jason Meyers, an A&M doctoral student who is writing his dissertation on the one-eighth-inch-long ant.

It's not enough just to kill the queen. Experts say each colony has multiple queens that have to be taken out.

Link (Thanks, Bonnie!)

jabancroftlinkblog
11:57

NBC Activates Broadcast Flag

I Don't Believe in Imaginary Property writes "NBC activated the 'broadcast flag' on a number of shows this week, ranging from American Gladiator to Medium, which prevented compliant programs like Windows Media Center from recording them. The matter is being 'looked into,' but that doesn't tell us whether it was an accident or a ploy to see how outraged viewers would be at being stripped of the time-shifting rights they've enjoyed ever since Sony v. Universal. Just in case it's the latter, it wouldn't hurt to let them know what you think."

Read more of this story at Slashdot.

jabancroftlinkblog
00:05

Intel: Atom to be heart of larger, hi-res "version of iPhone"

Hype, misrepresentation and possible mistranslation? Or the real thing? Intel Germany CEO Hannes Schwaderer announces a 720x new iPhone featuring Intel's Atom chip. From ZDNet Germany, as translated by MacRumors:

"As part of an Intel event for the 40th birthday of the semiconductor company at Munich’s BMW World, Germany managing director Hannes Schwaderer confirmed today what has long been a rumor on the Internet: namely, that there is an iPhone with Intel’s new Atom chip. The device is slightly larger than the current version, Schwaderer said. That is not, however, because of the Intel chip, but because of the larger display used in the new iPhone."

Intel's been flashing its MID prototype around at conferences for a while. It's clearly modeled on the iPhone.

iphonemitatom.jpg

The most delicious thing about this is that it looks, in all seriousness, like the first major use of "iPhone" as a generic reference to a class of device. This is a long-term threat to trademarks, which may be diluted and ultimately uneforceable as a result. Adobe, for example, does not like it when people photoshop things, as opposed to editing them using Photoshop.

iPhone kommt mit größerem Display und Intel Atom [ZDnet.de via MacRumors]


May 14 2008

jabancroftlinkblog
21:42

Ignite Portland 3

Looks like the fine folks behind Ignite Portland are looking for speakers for Ignite Portland 3. This is a great opportunity for anyone who wants to share an interesting idea with a theater packed full of enthusiastic Portlanders. I had a great time presenting at Ignite Portland 2, and can’t recommend it enough.

So, go sign up now!

jabancroftlinkblog
21:19

Photographer Takes Pictures at the Port of Los Angeles and Has Two FBI Agents Show Up at His House Asking Questions

Forums - iStockphoto Discussion - Two FBI agents just showed up at my door... (I think I'm being investigated) | iStockphoto.com

File this under more irrational reactionary police action against photographers. One of my Flickr friends, Hal Bergman, emailed me today to tell me about a recent run in he had with the FBI after photographing the Port of Los Angeles.

According to Bergman, he and a buddy were taking photos at the Port of Los Angeles when they were confronted by a security guard who told them that they could not take photographs of a Valero plant even from the public street. You can see some of the shots that they got that day on Flickr here.

Bergman didn't push the issue at the time and left his shoot. After leaving his shoot he was followed by a man in a pick up truck for a while.

Fast forward to this morning when Bergman says two men with badges show up at his door:

"So, I go to talk to them. The first one informs me he needs to ask me some questions about what I was doing in the port complex two weeks ago. The other one demands to see my driver's license. I politely decline, and he informs me that he already has all the information on it (I look, and sure enough, there is a photo of me on his clipboard along with god knows what else). He makes a crack about "wow, you're younger than you look in this photo" when he comments on my birthdate (gee, thanks). I decide to give him my ID.

We exchange cards. I give him my business card that says "Photographer" as well as my iStock card (for legitimacy), and he gives me his card that says "Detective, FBI Joint Terrorism Task Force". Yikes."


Personally it troubles me that the FBI would think that their best use of time would be to harass photographers out shooting industrial stuff. It would also seem that at a minimum the FBI used DMV records to track down Bergman and pulled his personal information for the crime of photography. Stuff like this worries me and makes me wonder if the FBI now isn't keeping some sort of file on Bergman that could impact him in other ways down the road.

I had a similar run in a few years back when Sheriffs in Oakland stopped me and a few friends while we were shooting in an industrial area of Oakland and demanded our drivers licenses and ran what I felt were illegal background checks on us.

Photographers who are documenting the American landscape should not be subjected to this kind of harassment.

Photography is not a crime.
jabancroftlinkblog
21:12

Doctype: /trunk/goog

Doctype: /trunk/goog. Google’s newly released JavaScript library (pure JavaScript, so more along the lines of YUI and jQuery than GWT). I haven’t found the documentation for it yet, but the code is extremely well commented. UPDATE: The documentation is spread throughout Doctype.

jabancroftlinkblog
21:09

Intel Confirms Atom-based Larger iPhone (Mini-Tablet)?

Shared by Josh Bancroft
Ahh, the Newton/Apple Tablet rumors are back! How I long for them to be true! Seems this Intel guy might be in trouble, though. :-)
According to ZDNet.de, Intel Manager Hannes Schwaderer confirmed that Apple would be using the Intel Atom processor in a future version of the iPhone. The new model will reportedly be a larger model with a 720x480 pixel display, correlating with circulating rumors about a mini-tablet device rumored...
jabancroftlinkblog
21:04

Syrian Blogger Sentenced to Three Years in Jail

Shared by Josh Bancroft
Yikes. How long before this becomes more common?
blind biker writes "The AP reports (via the Herald Tribune) of Tarek Bayassi, a 24-year old Syrian blogger sentenced to three years in jail for 'undermining the prestige of the state and weakening national morale.' The original sentence was six years but it was commuted on appeal. Apparently, this isn't an isolated case in Syria."

Read more of this story at Slashdot.

jabancroftlinkblog
17:47

MSI Wind becomes the $400 subnotebook to beat

Shared by Josh Bancroft
This just got a lot more interesting than the yet-to-come Atom version of the Asus Eee PC.
text.jpg


MSI have just released pricing details for the Wind, and it's looking very good. Americans will get the 10" Wind on the 3rd of June, featuring a 1024x600 LCD, an 80GB HDD, a 1.3 megapixel webcam and a six-cell battery specced for 5.5 hours of life, along with Intel's new Atom processor. If you want the Linux version with 512MB of RAM, the price will only be $399. You'll pay an astonishing $150 premium for XP and an extra half-gig of RAM though for the Windows flavor, which costs $549. Just slap Ubuntu on the damn thing and save yourself a couple bills.

Despite its gauche white plastic shell, the MSI Wind subnotebook may have just ripped the lashing, fluid-spurting spine out of the Asus Eee's market share and become the subnotebook to beat. $399 for a subnotebook that costs less than $400 and has six hours of battery life? Sold.

MSI unveils pricing, launch date for Wind laptop [Tech Report]

Image: Crunchgear


jabancroftlinkblog
17:45

Don't Panic: DIY portable Wikipedia as Hitchhiker's Guide to the Galaxy Hack

Shared by Josh Bancroft
Or just buy a Kindle. Or an iPhone. ;-)
F2UCCABFG5HJJ10.MEDIUM.jpg

Instructables has posted a great little how-to on creating your own Hitchhiker's Guide to the Galaxy...

This Instructable will set out how to construct what I believe to be a unique implementation of Wikipedia in an offline, portable device. It involves installing a stripped-down distribution of Linux on a Psion 5mx handheld, and installing a static HTML version of Wikipedia for use with one of two browsers. Most importantly, you do not have to be a Linux wizard to achieve this. I will assume a basic familiarity with computers, but you do not need experience with the intricacies of filing systems, compiling source code and the stuff that traditionally puts people off using Linux.

I'd prefer the Encyclopedia Galactica myself, but hey...

Wikipedia in your pocket, aka Hitchhiker's Guide to the Galaxy v1.0 [Instructables]


jabancroftlinkblog
17:24

AT&T to boost 3G speeds more than fivefold by 2009

Shared by Josh Bancroft
I'll believe THIS when I see it. ;-)
AT&T said Wednesday it plans to boost the speed of its 3G wireless network to speeds of 20 megabits per second in 2009, paving the way for over-the-air downloads that are more than five times faster than what customers can achieve today. Speaking...
jabancroftlinkblog
17:24

Use iGoogle and Google Reader in the Sidebar

Shared by Josh Bancroft
Interesting use for iGoogle and the new Google Reader mobile interface. I keep both open in their own full tabs all the time, but I might try this.
A simple use for Google's iPhone interfaces is to add them as sidebars in Firefox or Opera. I mentioned last year some Google gadgets for Google Notebook, Google Talk, Google Docs, that could be displayed in a permanently-visible sidebar. Here are two interfaces optimized for iPhone that have permalinks:

iGoogle - all of the gadgets are displayed in a single column and you can switch between tabs at the bottom of the page.


Google Reader - a beautiful interface that lets you read posts inline, star them, share them and browse by tags or feeds. "This new version is designed to offer many of the same features as the desktop, while making it quick and easy to act on items," says Google Reader blog.

Normally, if you click on the two links for iGoogle and Google Reader in Firefox or Opera, you should be asked if you want to bookmark the page. To open it in the sidebar, go to the Bookmarks menu and click on the corresponding item. If the links don't automatically create a sidebar:

* bookmark them and select "Show in panel" (for Opera)

* bookmark them, then go to the Bookmarks menu, right-click on the bookmarks, select "Properties" and enable "Load this bookmark in the sidebar" (for Firefox).
jabancroftlinkblog
05:42

Now accepting submissions for Ignite Portland 3

Shared by Josh Bancroft
The gates are open. You've got two weeks to get your Ignite Portland 3 presentation ideas submitted. What are you waiting for?

Would you like to light up the stage at Ignite Portland 3? We are now accepting submissions through our sweet proposal review system.

Again, we’d like to thank Igal Koshevoy at AutomateIt for donating his expertise and time to build the presentation proposal site for Ignite Portland - very cool.

The deadline for submission is May 28th. The Ignite Portland planning committee will select the finalists shortly after the deadline and inform the selected presenters.

We look forward to your creative ideas!

jabancroftlinkblog
05:30

Solutions: more than technology

When I first started using Open Source back in 1997 I thought for sure; this is the thing that’s going to change the world. And for the most part, that’s how it has played out. The software industry has been transformed because of the innovations of communities of people across the globe. This kind of collaboration had to move up the stack.

I discovered OpenID in February of 2006 and I knew it was the seed of something fantastic. Collaborative software development had given us the operating system, desktop applications and pretty soon we were starting to talk about the implications of the Open Web.

The Open Web was a nebulous concept but once the realization became that it was about the data, things really started to make sense. After the data was in the cloud, a whole host of issues arise on how to describe, share and control that data. There were missteps and half-attempts at how to do it and even today we’ve got some of the biggest players on the Internet “opening up”, but really only part-of-the-way.

It dawned on me in early 2007 that we needed to do something more if OpenID was going to take off. People weren’t going to the Internet saying “Please give me OpenID!!” Users want things that work. Users want solutions. OpenID is a fantastic technology, but the reality is, my mom got email, she didn’t get SMTP. The same will be true of OpenID.

I didn’t realize that as we moved up the stack, so too would the complexity and needs of the users. Its not about geeky things like how do I open a Word document or serve HTTP requests. Instead, how do I collaborate with many like-minded people? How do I move my data between devices and services? How do I organize quickly into an ad-hoc group? These are real problems looking for real solutions.

Around about this time new technologies started to emerge solving similar but different problems that OpenID had solved. Defining the data (microformats). Enabling access (OAuth). Enabling communications (XMPP). All of these technologies existed and were immensely open but completely decoupled. Slowly but surely a lot of people (and I mean a lot of people) started to connect the dots. In the immortal words of my Father-in-law: “We have the technology.” It just wasn’t a full-fledged solution yet.

We needed small pieces that were loosely joined to get where we were going.

I’ve been watching the work of Google, Facebook, MySpace and Yahoo! closely as they all have a vested interest in “social networking”. Its only Google today that understands that social networking is a feature of every site and not the function of a site. Even there, I think Google is missing the point that we need to make this user-centric and not site-centric. In any case, these big companies are working hard to open up. They are headed towards something the people working on the Open Web have already discovered.

One of the most interesting projects to me as of late has been DiSo. DiSo is short for Distributed Social Networking and is the work of several developers working out in the open, developing real solutions for real users. The mantra of the DiSo team has been one that I can relate to coming from the open source world; lead with code. This touches me right where my Open Source roots come from and I love it.

The reality is the solution for users that makes social networking a feature on every site has OpenID as a foundational component but its not the one thing. Now don’t get me wrong, I love OpenID. Its been an amazing ride for me and I will always continue to support it. However, I firmly believe that OpenID is but a building block (albeit an extremely important one) in the grand scheme of things. This building block needs to be crafted, tweaked and modified over time to work well and fit nicely with the other building blocks that make up the Open Web.

Getting to where we’re heading it going to take time and the right people. Since I’ve joined Vidoop in February of this year I’ve known that this is an amazing team on a path to change the Internet. That’s why I’m really excited that Chris Messina and Will Norris are joining the fantastic team at Vidoop. I’ve known both of them in different capacities over the past few years and I’ve always wanted to work with them on real solutions for real users.

In the coming months, you’ll be seeing myVidoop evolve around some of the work that they have been doing as well as the introduction of some new products that solve real problems with open technology. I’m excited to see what they can contribute to the DiSo project when they are fully focused on it.

I’ve said it before and I’ll say it again … the best is yet to come.

jabancroftlinkblog
04:37

Advanced Twitter Fu: Become a Master

Please, Not Another Twitter Post!

Everyone talks about Twitter. It’s hard to describe why people like it and use it so much. You have to use it, and connect with some people, to really see why it’s worth it. If you’re looking at it from the outside, like watching the public timeline, it’s going to seem stupid and useless. That’s because, used like that, it is.

BUT.

If you know what you’re doing, Twitter is a REALLY POWERFUL and REALLY COOL way to connect with people. You can find basic, “entry level” explanations about why you should use Twitter everywhere. I even wrote such a post a couple of months ago (which includes the excellent “Twitter in Plain English” video, which you must watch if you haven’t already). The rest of this post is going to assume you have a (very) basic understanding of what Twitter is, and how it works. If not, go read my previous post, watch the video, and come back. I’ll wait. :-)

The Twitter Fu is Strong With This One

What I want to talk about here is some advanced “Twitter Fu” - techniques for “power users” (I hate that term), and people who are ready to start taking advantage of some of the really remarkable things you can accomplish with it. This isn’t comprehensive, of course, but I do speak from experience. What I’m going to write about comes from my daily use and experience with Twitter (which started in July 2006, making me an old timer in the Twitterverse. Most importantly, I want to show some ways you can use Twitter to accomplish something REALLY remarkable - connect up people in a community (or build a new community) with strong ties.

Here’s the reason I think all of this is so important. My job, and Intel Software Network’s mission, is to build community. Community grows from connections made between people with a common interest. One way people make connections is through conversation. Real conversation in their natural human voice, with another human. You can’t have a conversation with a corporation. You just can’t. This is why I’m always harping on conversations, conversations, conversations! Twitter (and blogs, and other net tools, too) makes it easy to have more conversations, and thus build more connections, with other humans. You increase your “human surface area” - the ways people can connect with you. If you’re a software person, think of it as exposing a new API endpoint for people to hook into and use. And when you have more and more of these human connections, a really cool thing emerges - community. See how that all ties in?

Enough philosophical background. Let’s get on the the real, practical things you can do to become a high level Twitter Fu Master.

Grow Your Network, Carefully

Twitter is useless without following people. But it’s worse than useless if you follow people you don’t know. The public timeline, while it may be an entertaining peek into what the entire world is saying, isn’t going to do anything to connect you to those other people. Your network is the heart of Twitter. Guard it jealously. Follow people you know (either in real life, or through online interactions, or whatever). Don’t follow people you don’t know, or who you don’t have any reason to follow, other than because they followed you. Reciprocating a “follow” on Twitter is NOT required, and no one is going to get offended if you don’t follow them back just because they followed you.

I did this in the beginning, and I found that it just added noise to my Twitter stream. So I pruned my “following” list down to people I had either met in real life, or knew from some other interaction. Basically, it came down to “do I have to think for more than half a second to know who this person is?” If they don’t pass that test, I don’t follow. You’ve got to keep the signal to noise ratio of your Twitter stream as high as possible. It’s hard enough only following people you DO know.

Use a Desktop Client and Your Phone

There are two times you’ll want to use Twitter: when you’re at your computer, and when you’re not. For when you’re at your computer, I highly recommend using a desktop client application, which makes your Twitter stream kind of like an IM conversation. It’s always there, you can pay attention to it, or hide it in the background. But having a desktop client has lots of advantages over using the Twitter.com web page to engage with your network.

There are lots of desktop clients to choose from. I personally use and love one called Twitterrific, from Craig Hockenberry and Icon Factory. It’s Mac only, but I love it because a) it’s beautiful, b) it uses Growl for notifications, and c) I’ve been using it since it came out, and I’m used to it (inertia is a powerful thing). If you’re not on a Mac, or for some reason you don’t want to use Twitterrific, there are some awesome clients that use the cross platform Adobe AIR runtime (Windows, Mac, and now Linux). Spaz, Twhirl, and Alert Thingy are worth a look. They all do pretty much the same thing, but some offer features like integration with FriendFeed, Jaiku, Pownce, etc. Try them all and find one you like.

A desktop client is for when you’re sitting at your computer (which, for me, is most of the day). If you’re anything like me, you have a whole bunch of browser windows or tabs open at any given time. It’s worth it to have Twitter outside of that, in its own place. You can see the stream of conversation in your network flow by, hop in and tweet or reply to something, and get alerted when there’s a reply or direct message directed at you. If you need to concentrate, and avoid distraction, just hide or close the app.

When you’re away from your computer, use Twitter on your phone. Any cell phone that can do text messaging is a great Twitter client. Just enable your Twitter account to work via text messages on your phone. You have full control over what alerts/incoming messages you receive (all, direct, etc.). I follow so many people that the volume of tweets is just too much to deal with in text messages (not to mention expensive!), so I only get a text message from Twitter when I receive a Direct (private) message. But, even if you get no text message alerts at all, it’s important to set this up, so you can SEND tweets from your phone. Then, get in the habit of doing it.

If you have a phone with a web browser (iPhone, BlackBerry, Windows Mobile, or whatever), you can use the Twitter mobile web interface at http://m.twitter.com. It’s fast, light, and provides an easy way to both read your tweets and post new ones from your phone. Depending on the device you have, there are other options. iPhone owners should check out an amazing web-based Twitter interface for iPhone called Hahlo (and rumor has it there will be an iPhone version of Twitterrific as soon as Apple launches the iPhone App Store - I can’t wait!). For BlackBerry and Windows Mobile devices, there are free applications you can install on your phone to use Twitter. I haven’t used any of these, so I can’t really make a specific recommendation, but do some Googling, ask around on your Twitter network, and you can probably find one that you like.

Integrate Twitter With Your Online Life

Remember how I said that the whole point of all of this is to increase your conversational surface area, to make it easier for people to connect to you by conversing with you? To aid in that, you’ll want to include hooks/links to your presence on Twitter from the other places where you interact with people.

At the very least, put a link to your Twitter page on your blog and in your email signature and on your business cards.

Beyond that, there are a ton of great options for integrating your Twitter “microposts” (as I call them) on your blog, from a simple javascript badge to more complicated integrations (like the way I do it on my blog, which I explain “how and why” in this post). You can make this as simple or as complex as you want. Go nuts. But do it.

If you use social networks like Facebook, chances are there’s a way to integrate your Twitter conversations. Facebook lets you connect your tweets with your “Status” updates on Facebook, and vice versa. I haven’t used them, but there are ways to integrate Twitter with your MySpace page and I’m sure there are more. Again, do some Googling, and ask your new most valuable knowledge sharing tool, your Twitter network.

Don’t Miss Any Conversations

Twitter lets you direct a message at a specific person in two ways. First is the direct “D” message, which sends a private message that only the recipient can see. This is kind of like a short email. The second, and far more common way is the @reply. You can indicate that a tweet is for a certain person by typing @theirusername. Twitter turns that into a link to that person on Twitter, and TRIES to bring that message to their attention. But they way they do it is broken. It doesn’t work if the @username part isn’t at the beginning of the tweet. It doesn’t work if they don’t have their Twitter settings configured to show them “All @ replies”. If you want to be a Twitter master, you have to take a couple of extra steps to make sure that you don’t miss any messages directed at you using the @ sign.

This is where third party search tools like TweetScan and Summize come in. I’m assuming you’re using a feed reader/aggregator like Google Reader (you ARE using an aggregator, aren’t you? If not, we need to have a serious talk). If so, you can use TweetScan or Summize to do a search for your username, then subscribe to the feed for those search results. Presto - you’ll know every time someone even mentions your name on Twitter, whether you’re following them or not. At the very least, you need to do this. But search is powerful, and can do some other cool things, too.

For some reason, people often misspell my username on Twitter, or just make up some @username that has parts of my name, but isn’t anywhere near correct. No problem. I just set up search feeds on Summize to look for jabancroft (the correct name), bancroft, jbancroft, and joshbancroft. That way, I hear what people are saying about/to me, no matter how badly they butcher my name. If you know of common misspellings of your username, you should subscribe to search feeds for those, too.

Also, if there’s a specific topic, company, or product name that you want to track on Twitter, to see what people are saying, you can simply create a search feed for that word/phrase and subscribe to it. Twitter has a “track” feature, but it only works if you get updates via text message or IM - it doesn’t work if you use the web or a desktop client app. I have a few search feeds on Twitter - one for “Intel“, for example - that let me see everything people are saying, good and bad. Can you think of something that would be useful for? If you can’t, you’re probably not trying hard enough.

But Wait! There’s More!

Wow, this post got long. But I still have more to say. Specifically, some techniques about building groups and communities of interest on top of Twitter (something it lacks the native ability to do) using some simple tricks, and mashup tools. The online shoe seller Zappos.com has been getting a lot of press lately for their use of Twitter, and I’ve been involved in a couple of really cool mashups in the Portland geek community, like PulseoFPDX.com. How is this useful, rather than just interesting? Besides being a peek into the “stream of collective consciousness” of a particular group of people on Twitter, it’s a great way to find people to connect with. And I’ve got a few more tricks up my sleeve, too, so stay tuned! :-)

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